Jake Burton Carpenter, known as the godfather of snowboarding and founder of Burton Snowboards, has died aged 65 due to complications from cancer.
Carpenter quit his job in 1977 and founded his namesake company in the US.
He saw the possibilities of using a single board to surf on snow, and by 1998 the sport of snowboarding had made it to the Olympics.
“He was the soul of snowboarding, the one who gave us the sport we love,” the company said.
“I saw a sport there from a very young age,” he told the BBC earlier this year.
“Then it was sort of a fad that came and went, but it never left for me.”
The Vermont-based company struggled to begin with, selling only 300 boards in the first year, but he went on to become a true visionary in the sport.